Privacy Policy

The following privacy policy refers to the use of our online platform, hereinafter referred to as the website or online shop. At Christian Fischbacher Bed & Bath AG, we attach great importance to protecting your data. When collecting and processing your personal data, we strictly adhere to current data protection regulations, especially the provisions of the General Data Protection Regulation (DSGVO).

Christian Fischbacher Bed & Bath AG strives to keep the website current and error-free. If you notice any defects or errors nonetheless, we would appreciate your feedback. We do not assume any responsibility for the content of third-party websites that refer to us or to which we refer.

Online Privacy Policy

Protecting your privacy is important to us. With this privacy information, we would like to inform you in accordance with Art. 13 DSGVO about which personal data we, Christian Fischbacher Bed & Bath AG ("Christian Fischbacher"), collect and process from you and for what purposes we do so. We process your personal data only to the extent that you have given us your consent or legal provisions allow us to do so. The following articles refer to the European General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (DSGVO).


The privacy policy applies to all websites of "Christian Fischbacher". We do not guarantee compliance with data protection regulations on websites linked from our website. These external websites have their own privacy policies, and we would like to point out that we cannot be held liable or responsible for these provisions.

Responsible entity for the collection, processing, and use of your personal data according to Article 4 Number 7 of the General Data Protection Regulation (DSGVO) is:

Christian Fischbacher Bed & Bath AG

Mövenstrasse 18

CH-9015 St. Gallen

Phone: +41 (0)71 552 50 00


While we strive to make our website available 24/7, we do not accept any liability for any failure. We grant access to our website on a temporary basis and reserve the right to suspend or modify the services on our website without prior notice. In the event that the website is not accessible for any reason or period, we accept no liability.

Your access to our website, your ability to access all or certain parts of the website, and/or your registration may be terminated by Christian Fischbacher at any time without notice and without any liability arising from such termination. In case of termination, any limitations of liability by Christian Fischbacher remain in effect.

What information do we collect and why?

When you use our website, we collect information about you. We automatically record data about your usage behavior and interaction with our platform. Additionally, we capture information about your computer or mobile device. We collect, store, and use data about every access to our website, also known as server log files. The captured access data includes:

- Name and URL of the requested file
- Time of access
- Transferred data volume
- Status message of access (HTTP response code)
- Type and version of the browser
- Operating system
- Referrer URL (previously visited website)
- Websites accessed through our system
- Internet service provider of the user
- IP address and requesting provider

We use this log data without directly relating it to your person or other profiling activities for statistical analysis to maintain, secure, and optimize our website. This also serves for the anonymous determination of visitor numbers (traffic) and how our services are used. Furthermore, we use this data for billing purposes and to measure the number of clicks received from our cooperation partners. With this information, we can offer personalized and location-based content, analyze traffic, identify and rectify errors, and continuously improve our services. This corresponds to our legitimate interest according to Art. 6 para. 1 sentence 1 lit. f) of the DSGVO.

We neither sell nor exchange your personal data nor do we pass it on to third parties.

Contact Form

In some cases, we ask you to voluntarily provide data such as your name, address, email address, etc. This is to improve customer service. We use your personal data to improve our service (e.g., for inquiries, customer management, etc.). For this purpose, it may be necessary for us to store and process your personal data and provide it to our entire company in order to:

- Better respond to your inquiries and individual needs
- Improve our products and services
- Inform you about our offers and news
- Send email newsletters
- Optimize our customer service

The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 para. 1 lit. DSGVO).You can revoke this consent at any time. A simple notification by email to us is sufficient for this. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form remains with us until you request us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions, especially retention periods, remain unaffected.

How do we protect your data?

We take appropriate precautions to secure your personal data. Unless explicitly stated otherwise, we only store your personal data for the period required to achieve the respective purposes. In certain cases, legal regulations, such as tax or commercial retention obligations, may require a longer storage of your data. In such cases, we limit the processing of your data exclusively to fulfilling these legal obligations and delete them after the legally prescribed retention periods have expired.

Information, Blocking, Deletion

Under the applicable legal provisions, you have the right to free information about your stored personal data, its origin, recipients, and the purpose of data processing at any time. You may also have a right to rectification, blocking, or deletion of this data. For this purpose and for further questions regarding personal data, please contact the following address at any time:

Christian Fischbacher Bed & Bath AG

Mövenstrasse 18

CH-9015 St. Gallen

Phone: +41 (0)71 552 50 00


Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. A simple notification by email to us is sufficient for this. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Do we use cookies?

Our website uses so-called session cookies to improve the functionality and user-friendliness of our platform. A session cookie is a small text file sent by our servers to your browser when you visit our website and is temporarily stored on your hard drive. This cookie contains a session ID used to associate various requests from your browser during your session. This allows us to recognize your computer when you return to our website. These session cookies are automatically deleted when you close your browser and serve, for example, to use the shopping cart function across various pages.

Additionally, we use persistent cookies to a limited extent. These small text files remain stored on your device for a certain period and allow us to recognize your browser on your next visit. The lifespan of these cookies can vary between one month and up to ten years. Through this persistent storage, we can offer you a more individualized, effective, and secure user experience, such as displaying information tailored to your interests. Our legitimate interest in using cookies according to Art. 6 para. 1 lit. f) of the DSGVO is to make our website more user-friendly, effective, and secure for you.

Certain data and information are stored in cookies to improve and adapt our website. These stored pieces of information may include:

- Log-in information that enables you to navigate efficiently on the website.
- Language settings to save your preferred language and provide you with a personalized experience.
- Entered search terms to optimize your search queries and provide relevant results.
- Information about the number of visits to our website and the use of certain features of our online offerings to continuously improve our services.

When a cookie is activated, it receives a specific identification number. However, there is no direct association of your personal data with this identification number. This means that your name, IP address, or other data that would enable direct identification is not stored in the cookie. Based on cookie data, we can further optimize our website to provide you with a user-friendly and individually tailored online experience. Your personal data is protected and not directly linked with the information stored in the cookie.

To better understand visits to our website, we collaborate with third-party providers who help us evaluate the data. However, these third-party providers are not allowed to use the collected information unless it serves to improve our services and helps our company better understand website visitors.

Do we use Google Analytics?

Yes, we use Google Analytics for our website. Google Analytics is a web analytics service provided by Google Inc. ("Google") that uses "cookies," which are text files stored on your computer, to analyze website usage and provide us with insights to improve our website. The information generated by the cookie about your use of the website (including your IP address) is transmitted to and stored by Google on servers in the United States.

In this context, it also aligns with our legitimate interest according to Art. 6 para. 1 S. 1 lit. f) DSGVO.

Google will use this information to evaluate your use of the website, compile reports on website activity for website operators, and provide other services related to website activity and internet usage. If required by law or if third parties process this data on behalf of Google, Google may also transfer this information to third parties. Google will not associate your IP address with any other data held by Google. You can prevent the installation of cookies by adjusting your browser settings; however, please note that if you do this, you may not be able to use all features of our website to their full extent. By visiting this website, you agree to the processing of data about you by Google in the manner described above. For more information, please refer to Google's provided page: Google Analytics Terms of Service.

Google Ads Conversion

The use of Google AdWords allows us to create targeted advertising content and optimize our online advertising efforts. Google AdWords is a service provided by Google Inc. that provides us with tools to design, analyze, and improve our ads. We also use Google AdWords conversion tracking. A cookie is placed on your computer when you click on an ad served by Google. These cookies have a limited validity period of 30 days and do not serve personal identification purposes. They only allow us and Google to recognize that you clicked on an ad and visited a specific page of our website. Each AdWords customer receives its cookie, and the cookies cannot be tracked across the websites of other AdWords customers. The data collected through conversion tracking is used to create anonymous conversion statistics for those AdWords customers who have opted for this tracking.

Please note that using Google AdWords establishes a direct connection to Google's servers. We have no control over Google's data processing. If you are registered with Google, Google can associate your visit to our website with your Google account. Even if you are not logged in to Google, there is a possibility that Google may capture and store your IP address.

You have various options to opt-out of this tracking. You can do this through your browser settings or specific deactivation links. For more information and options to disable, please refer to Google's privacy policy at:

Our legitimate interest in using conversion cookies is based on Art. 6 para. 1 S. 1 f) DSGVO, as we analyze user behavior through this measure and optimize our online offerings and advertising measures accordingly.

Data Protection Statement for the Use of Facebook Plugins (Like-Button)

Our pages integrate plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our page. An overview of the Facebook plugins can be found here. When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook's privacy policy.

If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Data Protection Declaration for the Use of Instagram

Within our online offering, we can integrate functions and content from Instagram, a service of Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include embedding content such as images, videos, texts, and buttons that allow you to express your consent to content, follow content creators, or subscribe to our posts. If you are a registered member of Instagram, Instagram can assign these interactions and functions to your profile. Further information on how Instagram handles user data and protects your privacy can be found in Instagram's privacy policy. The basis for integrating Instagram into our online offering is our legitimate interest according to Art. 6 para. 1 lit. f) DSGVO. This serves the appealing presentation of our content and facilitates the discoverability of the locations mentioned on our website.

Data Protection Declaration for the Use of YouTube

We integrate videos from the platform "YouTube," provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you visit one of our pages with a YouTube plugin, a connection to YouTube's servers is established. YouTube is informed about which of our pages you have visited. If you are logged into your YouTube account, YouTube can directly associate your surfing behavior with your personal profile. To prevent this, you should log out of your YouTube account beforehand. The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

Further information on how user data is handled can be found in YouTube's privacy policy at:

Data Protection Declaration for the Use of Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection is established to Vimeo's servers. This informs the Vimeo server which of our pages you have visited. Additionally, Vimeo obtains your IP address. This applies even if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA. If you are logged into your Vimeo account, you enable Vimeo to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how Vimeo handles user data, please refer to Vimeo's privacy policy at:

Data Protection Declaration for the Use of Google Web Fonts

This site uses so-called web fonts provided by Google to ensure consistent font presentation. When a page is accessed, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you use must establish a connection to Google's servers. As a result, Google becomes aware that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support web fonts, a default font will be used from your computer.

For more information about Google Web Fonts, please visit and Google's privacy policy:

Data Protection Declaration for the Use of Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to provide you with interactive maps directly on our website. This facilitates your use and navigation through the map functions.

By visiting our website, Google becomes aware that you have accessed the respective page of our website. In doing so, the access data described in this privacy policy is also transmitted. This data transfer occurs regardless of whether you are logged into Google or have a user account. If you are logged into Google during your visit to our website, this information can be directly associated with your Google profile. To prevent this, you must log out of your Google account before using the Google Maps function. Google stores this data as usage profiles and uses them for advertising, market research, and tailored design of its own services. For more information on Google's privacy policies, please visit:

To ensure an adequate level of data protection, Google has submitted to the EU-US Privacy Shield Agreement between the European Union and the USA and has certified accordingly. Through this certification, Google commits to adhering to the data protection standards and regulations of the European Union. Further details on this can be found at the following link: Our legitimate interest pursuant to Art. 6 para. 1 lit. f) of the DSGVO in the integration of Google Maps is to provide you with an improved user experience by incorporating a clear and user-friendly map view.

For more information on how Google handles user data, please refer to Google's privacy policy:

Data Protection Declaration for the Use of Pinterest

We use the "Pin it" button from the social network Pinterest Inc., located at 635 High Street, Palo Alto, CA, 94301, USA, on our website. If you click the "Pin it" button while logged into your Pinterest account, you can link the content of our pages to your Pinterest profile. This allows Pinterest to associate your visit to our website with your user account. We do not receive any knowledge of the content of the transmitted data or its use by Pinterest.

Further information can be found in Pinterest's privacy policy at:

Email Newsletter

Our newsletters provide you with regular updates and news from the world of Christian Fischbacher. Registration for the newsletter is done through a specific registration form, at the end of which you must give your consent for the use of your entered data. If you wish to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. Further data is not collected or only collected on a voluntary basis. We use this data exclusively to send the requested information and do not share it with third parties. We retain the log of your registration and the associated email address for as long as we have a legitimate interest in providing evidence of your consent.

The processing of data entered into the newsletter registration form is based solely on your consent (Art. 6 (1) (a) DSGVO). You can revoke your consent to store the data, the email address, and its use for sending the newsletter at any time, for instance, via the "unsubscribe" link in the newsletter. The legality of data processing operations already carried out remains unaffected by the revocation.

You have the right to object to the receipt of the newsletter and/or the use of your data for advertising purposes or to revoke your consent at any time, without giving reasons. At the end of each newsletter, you will find corresponding links that allow you to unsubscribe easily. After unsubscribing, you will not receive any further newsletters from us. Your desires and privacy are our top priority, and we respect your decision regarding the use of your data.

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, after which they will be deleted. Data stored by us for other purposes (e.g., email addresses for the member area) remains unaffected by this.

Intellectual Property Rights

The following "website content" is legally protected, especially copyrights and rights to trademarks and designs of the company Christian Fischbacher Bed & Bath AG, its subsidiaries and affiliated companies, and their users and licensors: Our website and all information, texts, images, photographs, audio and video clips, designs, graphics, logos, icons, names, product, and company names contained therein, as well as any software on it and all other files and their respective selection and arrangement (the "website content").

None of our website content may be altered, copied, distributed, embedded in other websites using framing techniques, reproduced, republished, downloaded, displayed, posted, transmitted, or sold – neither in whole nor in part. This website content may only be used in any form or by any means with the prior written consent of Christian Fischbacher Bed & Bath AG. Furthermore, digital content may only be copied into other programs with the express written permission of Christian Fischbacher Bed & Bath AG.

The use of press releases and other documents classified as "public" is permitted, provided the source of the information is indicated. Website content is also permitted for private, non-commercial use.

Publishing images on social networks is only allowed if they are appropriately linked from Christian Fischbacher or CF by Christian Fischbacher pages. Uploading photos of Christian Fischbacher directly to social networks is not permitted.

Password-Protected Areas

Some pages of our website may be password-protected. Access to these pages is possible only for registered users in the interest of security. There is no entitlement to registration. We also reserve the right to subject previously freely accessible websites to a registration requirement. We are entitled at any time to revoke access rights by blocking access data, without the need to provide reasons, especially if the user

- provided false information during registration,
- violated these terms or his duty of care in handling access data,
- violated applicable law when accessing or using the website, or
- has not used the Christian Fischbacher website for an extended period.

Terms and Conditions for Contests

Participation is open to any natural person who has reached the age of 18. Employees of Christian Fischbacher are excluded from participation. Only one entry per person is permitted. Christian Fischbacher reserves the right to delete abusive entries. Winners will be notified by email and may be published. Correspondence regarding the contest is allowed. Cash payments and legal recourse are excluded. The information provided by the participant must be complete and truthful. Participation is free and without any obligation to purchase. By participating, the participant agrees to the evaluation of their data by Christian Fischbacher for marketing purposes.


Changes to this privacy policy can be made by Christian Fischbacher Bed & Bath AG at any time. Please regularly consult this statement.

© Christian Fischbacher Bed & Bath AG, 2024. All rights reserved.